Published in Scientific Papers. Series D. Animal Science, Vol. LXII, Issue 1
Written by Gratziela Victoria BAHACIU, Nela DRAGOMIR, Nicoleta DEFTA, Carmen Georgeta NICOLAE
Confectionery is one of the food industry sectors with the greatest dynamics and innovation in Romania. Cooperation among confectioners, ingredient producers and food technologists is useful to the technologies and recipes development and optimisation, and intelligent use of ingredients in order to meet the consumers' expectations and demanding. The present work focused on the investigation of consumer’s behaviour regarding purchasing of the confectionary products and to identify the factors affecting the impact on the purchasing decision. Data were obtained based on a questionnaire and the respondents were selected based on conventional sampling procedures. Data analysis and results interpreting were done using statistical techniques.
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