Published in Scientific Papers. Series D. Animal Science, Vol. LXVII, Issue 2
Written by Bianca Alexandra POPA, Maria-Magdalena PÎRVU, Nicoleta DEFTA
Consumer’s dietary preferences are an ever-evolving mechanism subject to a series of dynamic factors, including their growing consciousness towards healthier food alternatives and sustainability. As industry’s focus tends to extend beyond conventional plant-based options, innovative results shed light on something deep beneath the surface, rooted in mycology. This study aims to investigate the intricate factors influencing the preferences and commercial behaviour of the Romanian consumer and how likely they are to accept and integrate Mycelium-based products into their current diet. The research involved collecting data through a questionnaire, which was subsequently completed by a target group, forming the representative sample. By interpreting the results obtained from data processing and statistical evaluation, we gained access to valuable insights regarding both the burgeoning field of alternative protein sources and how they link to the broader context of emerging trends in consumer behaviour.
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