Published in Scientific Papers. Series D. Animal Science, Vol. LXVIII, Issue 2
Written by Aurelia DEFTA (OSMAN), Gratziela-Victoria BAHACIU, Dănuț-Nicolae ENEA, Andrada MOISE, Nicoleta DEFTA, Monica MARIN, Livia VIDU
This study explores consumer behavior towards traditional Romanian food products, focusing on purchasing patterns, trust in product labelling, and the influence of socio-demographic factors. A sample of 238 Romanian consumers was surveyed, with results indicating a strong preference for Romanian produced traditional foods, while interest in similar products from the European Union and non-EU countries was lower. Age and education level were found to significantly influence purchasing decisions, with older and more educated consumers showing a higher tendency to buy traditional products. Trust in the truthfulness of label information was generally moderate, with many consumers actively verifying product details, including shelf life. The findings suggest the importance of promoting the authenticity of Romanian products and fostering consumer confidence through clear, transparent labelling. Marketing strategies should consider socio-demographic differences, with targeted campaigns for various age, education, and geographic segments to increase consumer engagement. By emphasizing quality, tradition, and transparency, producers can enhance brand loyalty and boost the market presence of traditional Romanian food products.
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