Published in Scientific Papers. Series D. Animal Science, Vol. LXVIII, Issue 2
Written by Adrian-Gheorghe BERCU, Carmen Georgeta NICOLAE, Paul Rodian TĂPĂLOAGĂ, Monica MARIN
The study explores the qualitative and quantitative consumer demand for traditional food products of animal origin, with a focus on dairy and meat, within a broader context of shifting food values. The research is grounded in a rigorous selection of literature from the last decade and is empirically supported by an online survey, based on a non-probabilistic snowball sampling method. The questionnaire, built around Likert-scale items, aimed to capture consumer perceptions, values, and consumption frequency. Data analysis, conducted using SPSS, included descriptive statistics, bivariate correlations, ANOVA tests, and behavioral segmentation through K-Means clustering, complemented by a thematic qualitative analysis of open-ended responses. The results indicate a clear consumer attachment to traditional food products, particularly among younger respondents and individuals with medium to high income. Correlations between demographic profiles and consumption frequency revealed significant patterns, while segmentation analysis identified three distinct consumer typologies. Traditional products remain relevant not only for their cultural value, but also as a conscious choice in a food landscape increasingly dominated by industrial standardization.
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