Published in Scientific Papers. Series D. Animal Science, Vol. LXVI, Issue 2
Written by Anka-Roxana PASCARIU, Ioan PEȚ, Tabita-Cornelia ADAMOV, Elena PEȚ, Tiberiu IANCU
The study undertaken focuses on a comparative analysis of the online communication of two agricultural structures in Timiș County: Max Agro and Merpano. Following the analyzes carried out, including the SWOT analysis and the multimodal analysis of the discourse of agricultural structures, we proposed a possible effective communication strategies. Since there are a variety of platforms for posting content, the analysis we undertook focuses on the communication tools that the two companies currently use. Thus, the analysis focuses on the websites of agricultural structures, Facebook and Instagram pages. As for the online communication analysis grid that we applied to each agricultural structure, it sums up the following sections: online communication channels: the website, facebook page, the Instagram page, frequency of posts and content of posts.
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