Published in Scientific Papers. Series D. Animal Science, Vol. LXII, Issue 1
Written by Lucian-Ionel ILIE, Mara GEORGESCU
The nutrition of all people is oriented, generally, on a basic food, which provides the daily needed nutrients. By their main components, meat products contribute to the growth of human body cells, to recover the damaged tissues, to maintain health and work capacity. For the satisfaction of the growing and diversified requirements needed for a modern diet, today there is a wide variety of food assortments. The purpose of this market study was to identify consumer preferences in terms of meat products consumption. The study includes consumer research, based on a questionnaire, which was completed by the direct interview method. The target group of respondents included people from urban and rural areas, young people, adults and retirees, respecting a certain equality of gender. Starting from these objectives, a number of working hypotheses have been established to see whether they are verified or not. The results show the existence of some discrepancies between the perception and interest for quality and safety food. The consumers are concerned about food safety, but this is not a priority in the process of purchasing food, the sensorial characteristics and the cost price underlying the acquisition process.
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